I am very excited to announce that the Leverage Course is nearing completion and I expect it to launch early in October. This course is about leveraging social media and a simple online strategy to grow your church. I developed this strategy and implemented it at my own church and the results have been incredible. God has used these tools to grow our church in every way. My hope is that this content helps you reach people in your community as well. I hope you find this content helpful as you think through what it means to pastor, to reach people and to communicate in a fast world that lives in a social online context.
Knowing your audience is huge. You cannot communicate effectively until you know who your audience is. Deep dive into your target audience and spend some time thinking through their fears, their frustrations, their dreams. What are they hung up on? What hurdles are they facing? What are they worried about this week? Get to it (after you watch this video from leverage.)